You’re sitting in your new (or existing) business, staring at the quarterly sales reports splattered across your desk and then it happens. A great idea on how to increase sales hits you as if from another planet – you, my friend, are having a light bulb moment. Seize it!
Let’s be real, all ideas aren’t created equal. Consider the DeLorean – though an ’80′s pop icon success, DMC wasn’t exactly an automotive industry Cinderella Story. I’m sure in Mr. DeLorean’s head his lightbulb moment didn’t end this way. I wanted to share some useful tips to help you harness the energy behind some of your more abstract ideas so you can put them into action – successfully.
First Things First
Lightbulb moments are great but fleeting so it’s important to capture them in writing (or voice recording) so they don’t get lost in the fray of everyday business. Be headstrong, nothing must delay you from your current situations/projects/agendas before “screwing in your lightbulb”. Besides, rushing projects and filling packed schedules and minds with more concepts and confusion won’t help you scale your business any faster. Prioritize. Do what you can handle – with excellence – and return to your creative process when you’ve accomplished your current goals.
Be Writing Ready
Some of the greatest ideas in the world are recorded on cocktail napkins, the note sections of meeting agendas, the backs of program booklets and in bathroom offices. In fact, you can be practically anywhere when a lightbulb moment occurs. Keep some note taking materials handy so you can jot down those great ideas. Great iPad apps for note taking.
Speak it. Believe it. Repeat.
Talk about your ideas openly with your leadership and within your personal/professional networks. Create mantras and idioms that speak to your ideas and motivate your passion in pursuing your lightbulbs. Don’t allow critIcism to hault you from persuing your ideas. Often times, sad though it may be, those closest to us often pull the plug on some of our greatest lightbulbs. They mean well and they’re just trying to protect us from ourselves – but be very careful with who you allow yourself to listen to. Believe in your idea – there’s a reason why the lightbulb came to you. Keep talking and believing (follow-up with actions – they speak loudly so I hear) until it happens.
Rewind and Define
Go back to the beginning. Pull out that old cocktail napkin and ask yourself, “Am I there yet?”. Define what true success means to you – don’t waver. If you settle at any point your lightbulb won’t shine as bright. Don’t get me wrong, all ideas need some fine tuning from time to time. Decide early on what right looks like and set you and your team on a course to get there.

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